Tawdheef 2026 · Abu Dhabi
Abu Dhabi Is Ready To Work.
Let's Make Sure They Know Where.
Let's Make Sure They Know Where.
An Out-of-Home & DOOH proposal for Informa's Tawdheef 2026 · putting Abu Dhabi's jobseekers, career starters and government workforce face-to-face with the city's biggest career moment.
19 October – 19 November 2026 · Prepared for Informa · Confidential
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Section 01 · The Brief
Who We're Talking To · And Why It Matters
Every placement in this plan earns its spot for one reason: it reaches Abu Dhabi's jobseekers, career starters and government workforce. No wasted reach, no Dubai spillover.
Campaign Dates
19 Oct – 19 Nov
30 days of pre-event build-up
Budget
AED 150K
Informa's briefed ceiling
Market
Abu Dhabi
100% focus, zero Dubai spend
Objective
Own The Moment
Awareness ahead of doors-open
Primary Audience
Emirati Nationals & Career Starters
Emirati jobseekers and first-time career starters actively exploring employment pathways, plus the family networks who influence the decision to attend.
Secondary Audience
Government & Semi-Government Segments
Government and semi-government employees and affiliated organisations · a core Tawdheef constituency concentrated in Abu Dhabi's civic and administrative corridors.
Section 02 · Strategic Approach
Where Abu Dhabi Actually Looks Up
Two formats, three confirmed sites, one rhythm of exposure · rooftop Liveboards owning Abu Dhabi's busiest connecting corridors, backed by a concentrated mall network where Emirati families already gather.
1
Arterial Rooftop Liveboards
Two large-format digital rooftop screens on Airport Road (Al Mushrif) and Al Muroor Road · corridors used daily by Emirati families, professionals and graduates, with sightlines toward Khalifa University, ADNEC and Musaffah. Runs the full 4-week flight.
2
Mushrif Mall Digital Network
A 13-face digital screen network inside Mushrif Mall · one of Abu Dhabi's most heavily Emirati-frequented malls, with constant community and education-adjacent footfall reaching students, parents and working-age locals. Front-loaded 2-week burst.
Section 03 · Recommended Inventory
The Sites That Do The Talking
Two confirmed formats across three quoted Abu Dhabi sites · per Dubai Advertising's Core Media Plan, dated 06 July 2026.
Digital Rooftop Liveboard
Large-format rooftop screens on Abu Dhabi's busiest corridors · 2 sites, 1 face each
Mall Digital Screen Network
13-face indoor network inside Mushrif Mall
Abu Dhabi · Al Mushrif
Site 01 · Airport Road Liveboard
Schools, Parks & Family Catchment · Central Abu Dhabi Artery
Airport Road Liveboard
Digital rooftop screen · Al Mushrif
LocationAl Mushrif, Airport Road
FormatDigital rooftop screen (Liveboard)
SizeW8m × H5m · 1 face
AudienceEmirati families and professionals moving through Al Mushrif and central Abu Dhabi
Duration4 weeks
Go-Live22 Oct – 19 Nov
8×5M
Screen Size
1
Face
4 WKS
Duration
ROOFTOP
Format
Direct sightline for Emirati families & jobseekers commuting through Al Mushrif
Positioned near major schools and parks · a strong Emirati family catchment · on a key arterial route linking central Abu Dhabi, Mushrif and surrounding Emirati neighbourhoods.
Digital Rooftop Liveboard
Abu Dhabi · Al Muroor
Site 02 · Muroor Street Liveboard
Government, Education & Business Corridor · ADNEC Approach
Muroor Street Liveboard
Digital rooftop screen · Al Muroor Road
LocationAl Muroor Road
FormatDigital rooftop screen (Liveboard)
SizeW9m × H5m · 1 face
AudienceFamily-oriented Emirati residents and commuters travelling between key education, business and government hubs
Duration4 weeks
Go-Live22 Oct – 19 Nov
9×5M
Screen Size
1
Face
4 WKS
Duration
ROOFTOP
Format
Sightline toward Khalifa University, ADNEC and Musaffah
One of Abu Dhabi's busiest thoroughfares · captures a mix of Emirati professionals, graduates and government/semi-government employees travelling to ADNEC and nearby offices, aligning directly with the employment-fair message.
Digital Rooftop Liveboard
Abu Dhabi · Al Mushrif
Site 03 · Mushrif Mall Screens
Emirati Family Mall · Community & Education-Adjacent Traffic
Mushrif Mall Digital Network
Digital screen network · Various sizes · 13 faces
LocationMushrif Mall, Al Mushrif
FormatDigital screen network (indoor)
SizeVarious sizes · 13 faces
AudienceEmirati locals
Duration2 weeks
Go-Live22 Oct – 5 Nov
VAR.
Screen Size
13
Faces
2 WKS
Duration
MALL
Format
13-face network inside one of Abu Dhabi's most Emirati-frequented malls
Heavily frequented by Emirati nationals, combining a strong family catchment with constant community events and education-adjacent traffic · repeated exposure to students, parents and working-age locals.
Mall Digital Network
Client's Comments · Abu Dhabi
Section 04 · Investment & Allocation
The Quoted Media Investment
| Site | Format | Faces | Duration | AED |
|---|---|---|---|---|
| Airport Road Liveboard · Al Mushrif | Digital rooftop screen | 1 | 4 weeks | N/A |
| Muroor Street Liveboard · Al Muroor | Digital rooftop screen | 1 | 4 weeks | N/A |
| Mushrif Mall Screens · Al Mushrif | Digital screen network | 13 | 2 weeks | N/A |
| Uploading / Municipality Fee | 1 artwork | N/A | N/A | 4,000 |
| Total Media Cost (incl. fees) | 1 month | AED 185,500 |
Production & Added Value
Beyond the Media Buy
1
Added Value
Recommend negotiating bonus loop slots or extended off-peak impressions on the Liveboards as no-cost value-adds with the supplier.
2
Flight Pattern
Rooftop Liveboards sustain the full 4-week flight; Mushrif Mall runs a front-loaded 2-week burst (22 Oct – 5 Nov), concentrating mall exposure early.
3
Amplification
Pair with QR-enabled screens where available, directing scans straight to registration.
Section 05 · Strategic Recommendation
05
Built To Be Seen.
Built To Be Remembered.
Built To Be Remembered.
Two rooftop Liveboards sustaining reach across Abu Dhabi's busiest connecting corridors for the full flight, paired with a concentrated 13-face burst inside Mushrif Mall · putting Tawdheef in front of Emirati families, jobseekers and the government commuter base exactly where they already move.
Let's Build This Together
Ready to confirm live inventory, rates and availability for the Tawdheef 2026 campaign window.
Let's Talk Inventory