Tawdheef 2026 · Abu Dhabi
Abu Dhabi Is Ready To Work.
Let's Make Sure They Know Where.
Let's Make Sure They Know Where.
A DOOH proposal for Informa's Tawdheef 2026 · a high-impact bridge banner on Sheikh Zayed Bin Sultan Street backed by two indoor digital networks — 13 screens inside Mushrif Mall and 123 screens across Galleria Mall on Al Maryah Island — putting Abu Dhabi's Emirati jobseekers and career starters face-to-face with the city's biggest career moment.
19 October – 19 November 2026 · Prepared for Informa · Confidential
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Section 01 · The Brief
Who We're Talking To · And Why It Matters
Every placement in this plan earns its spot for one reason: it reaches Abu Dhabi's Emirati jobseekers, career starters and the families who influence them. Road, family retail and the business-district lifestyle destination — all working the same audience.
Campaign Dates
19 Oct – 19 Nov
30 days of pre-event build-up
Investment
AED 213.5K
Quoted total · excl. VAT
Market
Abu Dhabi
Emirati-first targeting
Objective
Own The Moment
Awareness ahead of doors-open
Primary Audience
Emirati Nationals & Career Starters
Emirati jobseekers and first-time career starters actively exploring employment pathways, plus the family networks who influence the decision to attend.
Secondary Audience
Government & Semi-Government Segments
Government and semi-government employees and affiliated organisations · a core Tawdheef constituency concentrated in Abu Dhabi's civic and administrative corridors.
Section 02 · Strategic Approach
Three Environments, One Emirati Audience
A high-impact 2-week bridge banner commanding the Sheikh Zayed Bin Sultan corridor, layered under two indoor digital networks — a 4-week, 13-screen run inside Mushrif Mall and a 2-week, 123-screen burst across Galleria Mall on Al Maryah Island · reaching Emiratis on the drive, where their families spend their weekends, and where the capital's professionals spend their working week.
1
Sheikh Zayed Bin Sultan Bridge Banner
A large-format digital bridge banner spanning Sheikh Zayed Bin Sultan Street · commanding the corridor that links Yas Island, Zayed International Airport, Etihad Arena, Deerfields Mall and Al Bahyah Park. Unmissable, road-dominating impact for a concentrated 2-week burst.
2
Mushrif Mall · 13-Screen Digital Network
Abu Dhabi's most Emirati-dense family mall · 13 screens spanning the atrium LED banner and digital totems across the main walkways, running four full weeks. Indoor dwell time turns a glance into a read: dates, venue and the call to register.
3
Galleria Mall · 123-Screen Digital Network
Abu Dhabi's business-district lifestyle destination on Al Maryah Island · a 123-screen digital network delivering 600,000 guaranteed impressions in a concentrated 2-week burst against professionals, graduates and Emirati families at leisure.
Section 03 · Recommended Inventory
The Placements That Do The Talking
Three environments working as one · a road-dominating bridge banner paired with a 13-screen, 4-week network inside Mushrif Mall and a 123-screen, 2-week digital burst across Galleria Mall.
Digital Bridge Banner
Large-format DOOH spanning Sheikh Zayed Bin Sultan Street · 1 banner, 2-week burst
Mall Digital Screens
Mushrif Mall, Abu Dhabi · 13 screens, atrium LED & digital totems, 4 weeks
Premium Mall Digital Network
Galleria Mall, Al Maryah Island · 123 screens, various sizes, 600K impressions, 2 weeks
Abu Dhabi · Sheikh Zayed Bin Sultan St
Site 01 · Sheikh Zayed Bin Sultan Bridge Banner
Yas Island, Airport & Entertainment Corridor · Landmark Gateway
Sheikh Zayed Bin Sultan Bridge Banner
Digital bridge banner · Sheikh Zayed Bin Sultan Street
LocationSheikh Zayed Bin Sultan Street, Abu Dhabi
FormatDigital bridge banner (DOOH)
SizeLarge-format bridge span · 1 face
AudienceEmirati motorists and families moving between Yas Island, the airport and the entertainment district
Duration2 weeks
Go-Live22 Oct – 5 Nov
XL
Screen Size
1
Face
2 WKS
Duration
BRIDGE
Format
Road-dominating, unmissable impact across one of Abu Dhabi's key landmark corridors
Spans the Sheikh Zayed Bin Sultan corridor that links some of Abu Dhabi's most-visited Emirati destinations · Al Bahyah Park, Zayed International Airport, Etihad Arena, Yas Island and Deerfields Mall · capturing high-frequency motorist exposure across leisure, travel and family trips.
Digital Bridge Banner
Abu Dhabi · Mushrif Mall
Site 02 · Mushrif Mall Digital Screens
Al Mushrif · Abu Dhabi's Emirati Family Mall
Mushrif Mall Screens
Indoor DOOH · 13 screens · 4 weeks
LocationMushrif Mall, Airport Road (Sheikh Rashid Bin Saeed St), Al Mushrif, Abu Dhabi
FormatIndoor DOOH · atrium LED banner & digital totems
Network13 screens across the mall
PlacementCentral atrium and main mall walkways
WeightRotating spots in the shared digital loop · to be confirmed with the supplier
AudienceEmirati families, nationals and Abu Dhabi residents shopping and dining
Duration4 weeks
LED
Screen Type
13
Screens
4 WKS
Duration
MALL
Environment
13 screens across one of Abu Dhabi's most Emirati-dense retail destinations · dwell-time exposure, not a drive-by glance
Mushrif Mall sits in the heart of Al Mushrif, one of Abu Dhabi's established Emirati residential districts, and draws a heavily national family audience rather than a tourist one · exactly the Tawdheef constituency. A 13-screen network across the atrium and main walkways reaches that audience at leisure, with the dwell time to absorb dates, venue and a registration call-to-action · complementing the bridge banner's short, high-impact roadside burst.
Mall DOOH
Abu Dhabi · Al Maryah Island
Site 03 · Galleria Mall
Al Maryah Island · The Capital's Business & Lifestyle District
Galleria Mall
Digital · 123 screens · 600,000 impressions · 2 weeks
LocationGalleria Mall, Al Maryah Island, Abu Dhabi
FormatDigital · indoor DOOH network
SizeVarious · large-format digital, portrait screens and interactive touch units
No. of Screens123 screens
Delivery600,000 guaranteed impressions
PlacementRetail galleries, dining terraces, walkways and directory points across the mall
AudienceEmirati professionals, graduates and government / ADGM-adjacent workers, plus affluent Abu Dhabi families
Duration2 weeks · within the 19 Oct – 19 Nov flight (go-live to be confirmed with the supplier)
123
Screens
600K
Impressions
2 WKS
Duration
MALL
Environment
123 digital screens across a destination drawing over 34 million guests a year · roughly 93,000 people a day
Mubadala · The Galleria ↗ · Experience Abu Dhabi · footfall ↗
Premium Mall DOOH
Client's Comments · Abu Dhabi
Section 04 · Investment & Allocation
The Quoted Media Investment
| Placement | Format | Weight | Duration | AED |
|---|---|---|---|---|
| Sheikh Zayed Bin Sultan Bridge Banner | Digital bridge banner | 1 face | 2 weeks | TBC |
| Mushrif Mall Digital Screens | Indoor DOOH · atrium LED & totems | 13 screens | 4 weeks | TBC |
| Galleria Mall · Al Maryah Island | Digital · various sizes | 123 screens | 2 weeks | TBC |
| Uploading / Production Fee | Artwork | N/A | N/A | TBC |
| Total Media Cost (incl. production fee · excl. VAT) | 19 Oct – 19 Nov | AED 213,500 |
Production & Added Value
Beyond the Media Buy
1
Added Value
Recommend negotiating bonus loop slots on the bridge banner, additional no-cost screens or extended loop share inside Mushrif Mall, and bonus impressions over the guaranteed 600,000 at Galleria Mall as value-adds with the suppliers.
2
Flight Pattern
Mushrif Mall's 13-screen network runs the full 4 weeks as the always-on base layer; the bridge banner adds a concentrated 2-week roadside burst (22 Oct – 5 Nov); Galleria Mall's 123 screens deliver a second 2-week burst on Al Maryah Island. Exact mall go-lives to be confirmed with the suppliers.
3
Amplification
Run a QR-led registration call-to-action across both mall networks · indoor dwell time makes a scan realistic in a way roadside never is, turning awareness into signed-up attendees. Galleria Mall's interactive touch units are the strongest candidate for that scan.
Section 05 · Strategic Recommendation
05
Seen On The Road.
Seen Where They Work And Unwind.
Seen Where They Work And Unwind.
A road-dominating bridge banner owning the Sheikh Zayed Bin Sultan corridor for a concentrated 2-week burst, layered under a 13-screen network running four full weeks inside Mushrif Mall and a 123-screen, 2-week burst across Galleria Mall on Al Maryah Island delivering 600,000 guaranteed impressions · putting Tawdheef in front of Abu Dhabi's Emirati jobseekers, the professionals ready for their next move, and the families who influence them.
Let's Build This Together
Ready to confirm live inventory, rates and availability for the Tawdheef 2026 campaign window.
Let's Talk Inventory
or compose in Outlook on the web