MEFCC 2026 · UAE-Wide
The UAE Is About To Go Full Fandom.
Let's Make Sure Everyone Sees It Coming.
Let's Make Sure Everyone Sees It Coming.
An Out-of-Home & DOOH proposal for Informa's MEFCC 2026 · reaching residents, tourists and pop-culture fans across Dubai, Abu Dhabi and Sharjah ahead of the region's biggest entertainment event.
19 August – 19 September 2026 · Prepared for Informa · Confidential
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Section 01 · The Brief
Who We're Talking To · And Why It Matters
MEFCC draws residents and visitors from across the UAE · this plan spans Dubai, Abu Dhabi and Sharjah to meet them wherever they already are.
Campaign Dates
19 Aug – 19 Sep
4 weeks across 3 emirates
Budget
AED 330K
Informa's briefed ceiling
Market
UAE-Wide
Dubai · Abu Dhabi · Sharjah
Objective
Own The Fandom
Awareness ahead of doors-open
Primary Audience
Ages 18–35 · Pop-Culture Fans
Gaming, anime, movies, comics and cosplay audiences across Emirati residents, Western expatriate residents and international visitors and tourists.
Secondary Audience
Families, Students & Shoppers
University students, family groups and mall-going shoppers drawn in by MEFCC's citywide, multi-emirate footprint.
Section 02 · Strategic Approach
Three Emirates, One Fandom
Mass-reach digital screens on Dubai's busiest commuter artery, paired with high-visibility rooftops in Abu Dhabi and leisure-retail unipoles in Sharjah · MEFCC everywhere the UAE already gathers.
1
Dubai Mass-Reach Screens
SZR's flagship digital screen plus the Umm Suqeim digital unipole · Dubai's highest-traffic commuter artery and a key crosstown corridor linking two major lifestyle hubs, reaching Mass Dubai's gamer, tech and expat clusters.
2
Abu Dhabi Rooftop Liveboards
Two rooftop Liveboards on Airport Road and Al Muroor Road, intercepting traffic into ADNEC from universities and residential districts · high-frequency exposure to students, young professionals and pop-culture fans.
3
Sharjah Leisure Retail Unipoles
Two head-on unipoles at Al Wahda, directly in front of families, teens and young professionals moving in and out of Sharjah City Centre and Oasis Mall in a leisure mindset.
Section 03 · Recommended Inventory
The Sites That Do The Talking
Six confirmed sites across Dubai, Abu Dhabi and Sharjah · per Dubai Advertising's Core Media Plan, dated 06 July 2026.
Digital Screen
Large-format digital canvases · SZR + 2 Abu Dhabi rooftops
Digital Unipole
High-traffic crosstown unipole in Dubai
Static Mini Unipole
Head-on visibility across Sharjah's Al Wahda retail spine
Dubai
2 Sites
Dubai · Sheikh Zayed Road
Site 01 · SZR Two Seasons Screen
Dubai's Main Commuter Artery · Gamer, Tech & Expat Clusters
SZR Two Seasons Screen
Digital screen · Sheikh Zayed Road
LocationSZR (Sheikh Zayed Road)
FormatDigital screen (1 screen)
SizeW30.50m × H10m · 1 face
AudienceMass Dubai
Duration4 weeks
Go-Live19 Aug – 19 Sep
30.5×10M
Screen Size
1
Face
4 WKS
Duration
SCREEN
Format
Massive daily reach on Dubai's main commuter artery
Sits adjacent to key gamer/tech/expat clusters, offering a large, high-impact digital canvas that suits pop-culture creative.
400,000+
Vehicles per day on Sheikh Zayed Road, per RTA (7th-lane expansion adds 14,000 vehicles/hour capacity)
Digital Screen
Dubai · Umm Suqeim
Site 02 · Umm Suqeim Unipole
Crosstown Lifestyle Corridor · Affluent Families & Young Professionals
Umm Suqeim Unipole
Digital unipole · Umm Suqeim Street
LocationUmm Suqeim Street
FormatDigital unipole
SizeW15.5m × H7.5m · 2 faces
AudienceMass Dubai
Duration4 weeks
Go-Live19 Aug – 19 Sep
15.5×7.5M
Screen Size
2
Faces
4 WKS
Duration
UNIPOLE
Format
Broad, high-quality reach among affluent families and young professionals
Sits on a high-traffic crosstown corridor linking two major lifestyle hubs.
16,000/hr
RTA-reported corridor capacity, both directions, post-upgrade
Digital Unipole
Client's Comments · Dubai
Abu Dhabi
2 Sites
Abu Dhabi · Al Mushrif
Site 03 · Airport Road Liveboard
Schools, Parks & Family Catchment · Central Abu Dhabi Artery
Airport Road Liveboard
Digital rooftop screen · Al Mushrif
LocationAl Mushrif, Airport Road
FormatDigital rooftop screen (Liveboard)
SizeW8m × H5m · 1 face
AudienceEmirati families and professionals moving through Al Mushrif and central Abu Dhabi
Duration4 weeks
Go-Live19 Aug – 19 Sep
8×5M
Screen Size
1
Face
4 WKS
Duration
ROOFTOP
Format
Direct sightline for Emirati families & young jobseekers commuting through Al Mushrif
Positioned near major schools and parks · a strong Emirati family catchment · on a key arterial route used heavily by local residents moving between central Abu Dhabi, Mushrif and surrounding neighbourhoods.
Digital Rooftop Screen
Abu Dhabi · Al Muroor
Site 04 · Muroor Street Liveboard
ADNEC Approach · Students, Professionals & Pop-Culture Fans
Muroor Street Liveboard
Digital rooftop screen · Al Muroor Road
LocationAl Muroor Road
FormatDigital rooftop screen (Liveboard)
SizeW9m × H5m · 1 face
AudienceFamily-oriented Emirati residents and commuters travelling between key education, business and government hubs
Duration4 weeks
Go-Live19 Aug – 19 Sep
9×5M
Screen Size
1
Face
4 WKS
Duration
ROOFTOP
Format
Intercepts core traffic flows into ADNEC
Located on Al Muroor Road, intercepting core traffic flows into ADNEC from central Abu Dhabi, universities and residential districts · delivering high-frequency exposure to students, young professionals and pop-culture fans.
Digital Rooftop Screen
Client's Comments · Abu Dhabi
Sharjah
2 Sites
Sharjah · Al Wahda
Site 05 · Al Wahda Vertical Unipole
Sharjah Retail & Commuting Spine · Leisure Mindset
Al Wahda Vertical Unipole
Static vertical mini unipole · 1 pole, 2 faces
LocationAl Wahda, Sharjah
FormatStatic vertical mini unipole
Size1 pole · 2 faces
AudienceHigh youth population · direct target audience, in a leisure environment
Duration4 weeks
Go-Live19 Aug – 19 Sep
1 POLE
Structure
2
Faces
4 WKS
Duration
STATIC
Format
High, head-on visibility on a major Sharjah retail and commuting spine
Puts event messaging directly in front of families, teens and young professionals moving in and out of Sharjah City Centre and Oasis Mall in a leisure mindset.
Static Unipole
Sharjah · Al Wahda
Site 06 · Al Wahda Mini Unipole
Daily Leisure Hub · Pop-Culture & Cinema-Going Audience
Al Wahda Mini Unipole
Static mini unipole · 1 pole, 2 faces
LocationAl Wahda, Sharjah
FormatStatic mini unipole
Size1 pole · 2 faces
AudienceHigh youth population · direct target audience, in a leisure environment
Duration4 weeks
Go-Live19 Aug – 19 Sep
1 POLE
Structure
2
Faces
4 WKS
Duration
STATIC
Format
Concentrated flow of shoppers, families and young adults
Delivers tall, head-on visibility to a concentrated flow of shoppers, families and young adults using Al Wahda / Oasis Mall as a daily leisure hub · aligning perfectly with the pop-culture, cinema-going audience profile.
Static Unipole
Client's Comments · Sharjah
Section 04 · Investment & Allocation
The Quoted Media Investment
| Site | Format | Faces | Duration | AED |
|---|---|---|---|---|
| SZR Two Seasons Screen · Dubai | Digital screen | 1 | 4 weeks | N/A |
| Umm Suqeim Unipole · Dubai | Digital unipole | 2 | 4 weeks | N/A |
| Airport Road Liveboard · Abu Dhabi | Digital rooftop screen | 1 | 4 weeks | N/A |
| Muroor Street Liveboard · Abu Dhabi | Digital rooftop screen | 1 | 4 weeks | N/A |
| Al Wahda Vertical Unipole · Sharjah | Static unipole | 2 | 4 weeks | N/A |
| Al Wahda Mini Unipole · Sharjah | Static unipole | 2 | 4 weeks | N/A |
| Uploading / Municipality Fee | 1 artwork | N/A | N/A | 1,560 |
| Total Media Cost (incl. fees) | 1 month | AED 326,060 |
Production & Added Value
Beyond the Media Buy
1
Added Value
Recommend negotiating bonus loop slots on the Dubai and Abu Dhabi digital screens, or extended dwell-time impressions at Al Wahda, as no-cost value-adds with the supplier.
2
Flight Pattern
All 6 sites run the same 4-week flight (19 Aug – 19 Sep), giving MEFCC simultaneous, sustained presence across Dubai, Abu Dhabi and Sharjah for the full campaign.
3
Amplification
Pair with QR-enabled screens where available, directing scans straight to ticketing or registration.
Section 05 · Strategic Recommendation
05
Built To Be Seen.
Built To Be Remembered.
Built To Be Remembered.
Six sites across three emirates running the same 4-week flight · Dubai's mass-reach commuter screens, Abu Dhabi's arterial rooftops and Sharjah's leisure retail unipoles combine to put MEFCC in front of residents, tourists and pop-culture fans exactly where the UAE already gathers.
Let's Build This Together
Ready to confirm live inventory, rates and availability for the MEFCC 2026 campaign window.
Let's Talk Inventory