MEFCC 2026 · UAE-Wide
The UAE Is About To Go Full Fandom.
Let's Make Sure Everyone Sees It Coming.
Let's Make Sure Everyone Sees It Coming.
An Out-of-Home & DOOH proposal for Informa's MEFCC 2026 · reaching residents, tourists and pop-culture fans across Dubai, Abu Dhabi and Sharjah ahead of the region's biggest entertainment event.
19 August – 13 September 2026 · Prepared for Informa · Confidential
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Section 01 · The Brief
Who We're Talking To · And Why It Matters
MEFCC draws residents and visitors from across the UAE · this plan spans Dubai, Abu Dhabi and Sharjah to meet them wherever they already are.
Campaign Dates
19 Aug – 13 Sep
Core 4-week flight · 3 emirates
Investment
AED 339.2K
Total media cost, excl. 5% VAT
Market
UAE-Wide
Dubai · Abu Dhabi · Sharjah
Objective
Own The Fandom
Awareness ahead of doors-open
Primary Audience
Ages 18–35 · Pop-Culture Fans
Gaming, anime, movies, comics and cosplay audiences across Emirati residents, Western expatriate residents and international visitors and tourists.
Secondary Audience
Families, Students & Shoppers
University students, family groups and mall-going shoppers drawn in by MEFCC's citywide, multi-emirate footprint.
Section 02 · Strategic Approach
Three Emirates, One Fandom
Mass-reach digital screens on Dubai's busiest commuter arteries, a moving taxi fleet and a hi-dwell mall screen, paired with flagship cinema in Abu Dhabi and a leisure-retail unipole in Sharjah · MEFCC everywhere the UAE already gathers.
1
Dubai Mass-Reach Screens
SZR's flagship digital screen plus the Umm Suqeim digital unipole · Dubai's highest-traffic commuter artery and a key crosstown corridor linking two major lifestyle hubs, reaching Mass Dubai's gamer, tech and expat clusters.
2
Dubai Taxi & Mall Takeover
100 wrapped taxis moving MEFCC across the whole of Dubai, in-taxi screens serving full-screen, non-skippable, click-through ads in every ride, and the Dubai Mall Ice Rink screen catching a young, invested audience in a hi-dwell moment.
3
Abu Dhabi Cinema & Sharjah Retail
On-screen advertising across the full Yas Mall cinema network in a concentrated one-week burst, plus a head-on vertical unipole at Al Wahda putting MEFCC directly in front of Sharjah's families, teens and young professionals in a leisure mindset.
Section 03 · Recommended Inventory
The Sites That Do The Talking
Seven confirmed placements across Dubai, Abu Dhabi and Sharjah.
Digital Screen
Large-format digital canvas · Sheikh Zayed Road, Dubai
Digital Unipole
High-traffic crosstown unipole in Dubai
Mall Digital Screen
Hi-dwell screen above the Dubai Mall Ice Rink
Taxi Wraps & Screens
100 wrapped taxis Dubai-wide, plus full-screen, non-skippable in-taxi DOOH with click-through
Cinema Advertising
On-screen pre-show across the Yas Mall Cinema network
Static Vertical Unipole
Head-on visibility across Sharjah's Al Wahda retail spine
Dubai
5 Placements
Dubai · Sheikh Zayed Road
Site 01 · SZR Two Seasons Screen
Dubai's Main Commuter Artery · Gamer, Tech & Expat Clusters
SZR Two Seasons Screen
Digital screen · Sheikh Zayed Road
LocationSZR (Sheikh Zayed Road)
FormatDigital screen (1 screen)
SizeW30.50m × H10m · 1 face
AudienceMass Dubai
Duration4 weeks
Go-Live19 Aug – 13 Sep
30.5×10M
Screen Size
1
Face
4 WKS
Duration
SCREEN
Format
Massive daily reach on Dubai's main commuter artery
Sits adjacent to key gamer/tech/expat clusters, offering a large, high-impact digital canvas that suits pop-culture creative.
400,000+
Vehicles per day on Sheikh Zayed Road, per RTA (7th-lane expansion adds 14,000 vehicles/hour capacity)
Digital Screen
Dubai · Umm Suqeim
Site 02 · Umm Suqeim Unipole
Crosstown Lifestyle Corridor · Affluent Families & Young Professionals
Umm Suqeim Unipole
Digital unipole · Umm Suqeim Street
LocationUmm Suqeim Street
FormatDigital unipole
SizeW15.5m × H7.5m · 2 faces
AudienceMass Dubai
Duration4 weeks
Go-Live19 Aug – 13 Sep
15.5×7.5M
Screen Size
2
Faces
4 WKS
Duration
UNIPOLE
Format
Broad, high-quality reach among affluent families and young professionals
Sits on a high-traffic crosstown corridor linking two major lifestyle hubs.
16,000/hr
RTA-reported corridor capacity, both directions, post-upgrade
Digital Unipole
Dubai · Downtown Dubai
Site 03 · Dubai Mall Ice Rink Screen
Hi-Dwell Mall Moment · Invested, Youthful Audience
Dubai Mall Ice Rink Screen
Digital screen · The Dubai Mall Ice Rink
LocationThe Dubai Mall · Ice Rink
FormatDigital screen
Rotation12 spots per hour · 15 seconds
AudienceDubai Mall footfall · families, youth and tourists
Duration2 weeks
Go-Live31 Aug – 13 Sep
12/HR
Spots Per Hour
15 SEC
Spot Length
2 WKS
Duration
MALL
Environment
Perfect location with an invested, targeted youthful audience in a hi-dwell moment
The Ice Rink sits at the heart of The Dubai Mall's leisure core · audiences here are stationary, unhurried and already in an entertainment mindset, giving MEFCC creative far longer to land than a roadside pass-by.
105M+
Annual visitors to The Dubai Mall, per Emaar Malls reporting
Mall Digital Screen
Dubai · Dubai-Wide
Site 04 · Dubai Taxi Wraps
Moving Mass-Awareness Fleet · Every District, Every Day
Dubai Taxi Wraps
Full taxi wraps · 100 units, Dubai-wide
LocationDubai-wide · no fixed route
FormatFull vehicle wrap
Units100 taxis
AudienceMass Dubai awareness
Duration4 weeks
Go-Live19 Aug – 13 Sep
100
Units
360°
Full Wrap
4 WKS
Duration
MOVING
Format
One hundred moving billboards covering the whole of Dubai for the full flight
Unlike fixed sites, the wrapped fleet reaches neighbourhoods, malls, hotels and business districts the roadside plan can't · building frequency against the same audience in different contexts throughout the day, and putting MEFCC in front of tourists at exactly the moment they're being driven somewhere.
Taxi Wrap
Dubai · In-Taxi Network
Site 05 · Dubai Taxi Screens
Captive In-Ride Attention · Tappable, Trackable, Non-Skippable
Dubai Taxi Screens
In-taxi digital screens · fleet-wide, all rides
LocationDubai-wide · screens in all rides
Format30-second ad · full screen, non-skippable
PlacementHomepage-first premium · muted by default, optional audio activation
InteractivityURL link with UTM tag · clicks to landing page, location-targeted
AudienceMass Dubai awareness
Duration2 weeks
Go-Live31 Aug – 13 Sep
30 SEC
Spot Length
TAP
Click-Through
2 WKS
Duration
DOOH
Format
The only line on this plan that converts attention into a measurable click
A full-screen, non-skippable spot in a seated, captive moment · the UTM-tagged link turns awareness straight into ticketing or registration traffic, and gives Informa a hard, trackable performance read alongside the reach-led roadside sites.
~5 Million
Estimated impressions across the two-week flight, per supplier projection
In-Taxi Screen
Client's Comments · Dubai
Abu Dhabi
1 Site
Abu Dhabi · Yas Island
Site 06 · Yas Mall Cinema
Yas Island Leisure & Entertainment Hub · Captive Cinema-Going Fandom
Yas Mall Cinema
On-screen cinema advertising · Yas Mall, Yas Island
LocationYas Mall Cinema · Yas Island
FormatOn-screen cinema advertising (digital pre-show)
ScreensFull-complex on-screen network
Spot15-second spot · pre-show loop
AudienceAbu Dhabi audience · cinema-goers, families, youth and pop-culture fans
Duration1 week
Go-Live6 – 13 Sep
15 SEC
Spot Length
NETWORK
Full Complex
1 WK
Duration
CINEMA
Format
Captive, big-screen exposure to a primed pop-culture and cinema-going audience in the closing week
Yas Mall is one of Abu Dhabi's largest retail and entertainment destinations, anchoring Yas Island alongside Ferrari World, Warner Bros. World and Yas Waterworld · on-screen advertising here puts MEFCC on the big screen in front of exactly the movie-, gaming- and comics-minded audience the event is built for, and carries the capital on its own now that Abu Dhabi runs cinema-only · concentrated into a single high-impact week in the final run-up to doors-open.
Cinema
Client's Comments · Abu Dhabi
Sharjah
1 Site
Sharjah · Al Wahda
Site 07 · Al Wahda Vertical Unipole
Sharjah Retail & Commuting Spine · Leisure Mindset
Al Wahda Vertical Unipole
Static vertical mini unipole · 1 pole, 2 faces
LocationAl Wahda, Sharjah
FormatStatic vertical mini unipole
Size1 pole · 2 faces
AudienceHigh youth population · direct target audience, in a leisure environment
Duration4 weeks
Go-Live19 Aug – 13 Sep
1 POLE
Structure
2
Faces
4 WKS
Duration
STATIC
Format
High, head-on visibility on a major Sharjah retail and commuting spine
Puts event messaging directly in front of families, teens and young professionals moving in and out of Sharjah City Centre and Oasis Mall in a leisure mindset.
Static Unipole
Client's Comments · Sharjah
Section 04 · Investment & Allocation
The Quoted Media Investment
| Site | Format | Faces / Scale | Duration | AED |
|---|---|---|---|---|
| SZR Two Seasons Screen · Dubai | Digital screen | 1 | 4 weeks | N/A |
| Umm Suqeim Unipole · Dubai | Digital unipole | 2 | 4 weeks | N/A |
| Dubai Mall Ice Rink Screen · Dubai | Mall digital screen | 1 | 2 weeks | N/A |
| Dubai Taxi Wraps · Dubai-wide | Taxi wrap | 100 units | 4 weeks | N/A |
| Dubai Taxi Screens · Dubai-wide | In-taxi screens | est. 5M impressions | 2 weeks | N/A |
| Yas Mall Cinema · Abu Dhabi | On-screen cinema | Network | 1 week | N/A |
| Al Wahda Vertical Unipole · Sharjah | Static unipole | 2 | 4 weeks | N/A |
| Production · Uploading / Municipality Fee | 1 artwork | N/A | N/A | 12,280 |
| Total Package (incl. production & fees) | 1 month | AED 339,170 |
Above rates are exclusive of 5% VAT · Production / uploading fees quoted for 1 artwork · Revised plan dated 3 August 2026.
Production & Added Value
Beyond the Media Buy
1
Added Value
Recommend negotiating bonus loop slots on the Dubai screens, extra pre-show plays at Yas Mall Cinema, additional wrapped taxi units, or extended dwell-time impressions at Al Wahda, as no-cost value-adds with the supplier.
2
Flight Pattern
Three waves. Four placements run the full flight (19 Aug – 13 Sep) for sustained presence across all three emirates · the Dubai Mall Ice Rink screen and the in-taxi screens layer a concentrated 2-week burst (31 Aug – 13 Sep) into the closing fortnight · Yas Mall Cinema then lands a single high-impact week (6 – 13 Sep) right at the peak, lifting pressure exactly when ticket decisions are being made.
3
Amplification
The in-taxi screens carry a UTM-tagged, tappable link straight to ticketing or registration · pair with QR-enabled creative on the mall and roadside screens so the whole plan feeds one measurable destination.
Section 05 · Strategic Recommendation
05
Built To Be Seen.
Built To Be Remembered.
Built To Be Remembered.
Seven placements across three emirates · Dubai's mass-reach commuter screens, a 100-strong wrapped taxi fleet, in-taxi screens that click through to ticketing and a hi-dwell Dubai Mall screen, plus Yas Mall Cinema in Abu Dhabi and Al Wahda in Sharjah · combining to put MEFCC in front of residents, tourists and pop-culture fans exactly where the UAE already gathers.
Let's Build This Together
Ready to confirm live inventory, rates and availability for the MEFCC 2026 campaign window.
Let's Talk Inventory
or compose in Outlook on the web